Customer Experience
Whether you have already designed and implemented interactive solutions or are developing strategies for the first time, we can help you create an optimal customer experience for your target audiences.
We use a variety of methods and tools to understand the needs of each audience then work with our information architects and interaction designers to build a user-friendly and persuasive interface.
The Internet is evolving and new interface methods are appearing at a rapid rate, changing the way they interact online. Whether it’s multi-channel strategy, design, development or testing of your multi-channel solution, the Customer Experience IC ensures your customers are engaged and directed throughout their interactions with your brand.
Our Customer Experience IC Offerings:
Customer Experience Strategy
- Multi-Channel strategy
- Internationalization/localization strategy
- Audience definition
- Audience prioritization
- Persona development
- Concept visualization
- Content strategy
Customer Experience Design
- Taxonomy, vocabulary, and categorization design
- Task analysis & workflow design
- Information architecture
- Content inventory & management planning
- Navigation & search design
- UI engineering & wireframe development
- Rapid prototyping
Customer Experience Research & Testing
- User research
- Site visits / field interviews
- Expert design evaluations
- Comparative analysis
- Competitive analysis
- User testing
The Resulting Value:
- Strategic insight into audience, their needs and the perceived value of your offerings to them
- Customer-centric user experience
- Well structured online website that engages and persuades
- Increased usability and navigation flow based on user feedback and testing
- More compelling offering via the experience
- Improved customer retention
- Higher conversions
- Higher click-path success metrics
- Increased cart value via proper placement of upsell and cross sell features