Digital Marketing
Our experienced multi-channel marketing and merchandising experts in our Digital Marketing IC understand the challenges — and the emerging possibilities — of delivering successful online marketing and merchandising programs.
Customers are relying on the web to guide them with their purchasing decisions, but they are also expecting more from their online experiences. This leaves marketing executives challenged to keep up with the customer demand and ever-evolving capabilities. Moving to multiple channels means taking a fresh look at how you communicate to your consumers. Do you want to inform, call to action, or cross-sell? How can you co-ordinate everything across all channels? A multi-channel strategy lets you focus the right messages on the right channels. We help you research and define what your customers need to know, when they need to know it, and how you will deliver it all integrated into a single marketing plan.
We built our Digital Marketing team with experienced cross-functional experts who understand the challenges of modern marketing and merchandising. We can assist with specialized campaigns or manage your ongoing web marketing initiative ensuring your campaigns run smoothly and achieve your online goals.
Our Digital Marketing IC offerings:
- Visioning workshop to engage key stakeholders and ensure alignment
- Audience research & analysis
- Competitive and comparative analysis to assess the current marketplace, and understand where it may go next
- Media spend analysis
- Search marketing
- Search engine optimization
- Email marketing
- Online display advertising
- Digital merchandising
- Campaign development & management
- Online analytics and behavior tracking
- Copywriting
The Resulting Value:
- Strategic insight into audience, their needs and the perceived value of your offerings to them
- Integrated multi-channel marketing and campaign plan
- Data driven campaign development
- Targeted personalization and promotion design
- Data driven email and search marketing campaigns
- Improved customer retention
- Increased site visits
- Higher conversions
- Increased cart value via the proper promotion to audience alignment