Prior to joining Amplifi Commerce, Krzeminski was senior vice president, finance and chief accounting officer at McAfee, Inc., the world’s leading dedicated security technology company, where he oversaw worldwide finance and operations organizations. His executive experience also spans senior positions with EDS, Quaker State, Home Interiors & Gifts, Inc., and Coopers & Lybrand, an international accounting firm.

Krzeminski is a Certified Public Accountant and an active member of Financial Executives International (FEI), where he serves as a board member in the Dallas chapter. He holds his bachelor’s degree in business administration from Indiana University of Pennsylvania.

“We’re thrilled to have Keith join our executive team at Amplifi Commerce,” says Corey Mellick, president and CEO. “He brings a wealth of experience, and his command of the financial aspects of business, matched with his work with high growth technology companies previously, made him a natural addition.  Keith’s leadership strengths and personal values will be a perfect fit for Amplifi, and his proven capabilities will allow us to better align strategic objectives with our operational performance, increasing Amplifi’s value to customers, partners and investors.”

Amplifi Commerce Names Krzeminski COO EVP

Guy Haigood joins as Managing Partner for Delivery Services in Amplifi Commerce’s Project Management Office where he will oversee project delivery in areas including staffing, recruiting, project methodology. Haigood brings 19 years of IT and consulting experience to this role. He previously served at companies including Hitachi Consulting and Navigator Systems and has supported businesses in the consumer goods, health care, financial services and travel industries.

Nancy Strasner joins as Director of Corporate Recruiting. A 15 year veteran of corporate recruitment and human resources, Strasner is an expert in the IT and professional services industries. She previously worked for firms including Deloitte Consulting, as well as an Internet start-up where she led the recruiting efforts as part of a global initiatives to incorporate a shared services model following a large merger. Most recently, Strasner served with Hitachi Consulting where she led the recruiting efforts for the national business intelligence vertical.

Caroline Manning joins as Engagement Manager where she is responsible for directing client projects across Amplifi Commerce departments and teams. She brings 20 years of branding and marketing agency experience having worked with major brands including Coca-Cola, Lowe’s, Macy’s, Dillard’s, Energy Star, and JCPenney for initiatives including direct-to-consumer and e-commerce campaigns. Manning also conveys a depth of inside retail knowledge having served as a buyer for Bloomingdales, a manager at Gucci and a sales rep for several European labels.

“It’s my pleasure to announce these strategic additions to our team,” says Corey Mellick, president and CEO of Amplifi Commerce. “They will be an integral part of preparing Amplifi for an exciting and successful 2011.”
Amplifi Commerce Welcomes Haigood

Company sites emphasis on measureable results for e-commerce clients as driving force behind change

DALLAS — (February 1, 2011)–Responding to the desire for a brand that better defines the company’s role in driving client success, international e-commerce and e-business consultant RAZOR360 announced today that it is rebranding under the name Amplifi Commerce. Ownership and management will remain the same and no staffing changes are expected.

The company, which provides multi-channel commerce and interactive marketing services to international brands including the American Heart Association, Claire’s Stores, Conde Nast, Golfsmith, Laura Mercier, Le Château, lululemon athletica, Movado and Vera Wang, will begin transitioning to the new name beginning this week. The process is anticipated to be completed by April of 2011 with a new website, social media channels and more.

Amplifi News Release

• Highly successful brick and mortar retailer with a limited online presence and capability
• Lacked an executable online strategy to target “tweens” who typically lack a disposable income

Approach:

• Amplifi Commerce defined the e-commerce strategy, roadmap and readiness before taking Claire’s new experience online
• Determined target audience and strategy for reaching the audience
• Performed a comprehensive tool selection and platform implementation

Results:

• The Amplifi Solution for release one established the foundation of the ATG platform and provided Claire’s with a new online brand identity
• Future phases will include internationalization and the enablement of ATG e-commerce
• Provided ability to share fashion trends and blog topics socially
• Developed a Sign In/Sign Up process that varies by age
• Created customizable user backgrounds (wallpaper)
• Variances in product catalogs by age (young vs. younger)
• Integration of Google Maps

• Custom built platform required constant support and maintenance
• Platform was costly to maintain
• Limited functionality and personalization

Approach:

• Amplifi Commerce provided Fox Head with a new technical foundation for creating a personalized user experience
• Integrated category landing pages, comprised of templates pulling in hero content from pre-existing content system
• Integrated mega-navigation including content from both ATG and Fox’s content system

Results:

• The Amplifi Commerce Solution allows Fox Head the ability to dynamically merchandise trends to their consumers throughout each season
• Increased traffic 65% on Black Friday and Cyber Monday from the previous year
• Site conversion has improved by 1% since site launch
• Lifted revenue 25% the month immediately following site launch

• The previous implementation of ATG was unsuccessful
• Needed a partner who had experience in implementing ATG
• Existing online storefronts were disparate and lacked a consistent user experience and the ability to cross and upsell

Approach:

• Amplifi Commerce broadened the current product portfolio to include new revenue opportunities (website pay wall access and digital editions on iPad)
• Supported new transaction models such as until-forbid subscriptions
• Enabled business managers

Results:

• The Amplifi Solution allows the online store to sell print subscriptions
• Bundles, targeted marketing, offer and promotion management integrated
• Customer self-service (account and subscriptions) enabled
• Integrated with existing fulfillment partners
• Allow for sale and entitlement to digital content via websites, iPad apps, etc.

• Never been online before
• Physical brick and mortar locations were closing down and unable to cater to existing customer base
• Competitors were having great success online

Approach:

• Amplifi Commerce defined an end-to-end strategy, including online operations, catalog development, branding and site design, merchandising, fulfillment, and customer care
• Captured the Sportsman’s Warehouse brand, both in terms of design and feature set
• Built large, consumer-ready catalog from scratch
• Large product offering (53,000 SKUs) and complex integrations brought to market in a timely manner

Results:

• The Amplifi Solution allows for facet-based search and navigation, using both global (brand, price) and category-specific facets
• Provided the ability to serve “abandoned” markets at lower cost without the need to open more retail locations
• Basic personalization, with foundation for more complex personalization in future