Sportsman’s Warehouse

Business Challenge:

• Never been online before
• Physical brick and mortar locations were closing down and unable to cater to existing customer base
• Competitors were having great success online

Approach:

• Amplifi Commerce defined an end-to-end strategy, including online operations, catalog development, branding and site design, merchandising, fulfillment, and customer care
• Captured the Sportsman’s Warehouse brand, both in terms of design and feature set
• Built large, consumer-ready catalog from scratch
• Large product offering (53,000 SKUs) and complex integrations brought to market in a timely manner

Results:

• The Amplifi Solution allows for facet-based search and navigation, using both global (brand, price) and category-specific facets
• Provided the ability to serve “abandoned” markets at lower cost without the need to open more retail locations
• Basic personalization, with foundation for more complex personalization in future