80% of mid-sized merchants see ecommerce growth as very important or critical to their overall business in the next 1-3 years.*

While it is clear that driving web revenue is a primary business objective for mid-sized companies, on average 40% of the merchants surveyed said they are not satisfied with their site’s current shopping experience, as it pertains to maximizing revenue potential.*

98% of mid-sized merchants said segmentation and targeting are important to their overall web and cross-channel merchandising strategy, yet the majority are not satisfied with the business tools they use.*

*Source: ATG Research Report, Commerce Technology Investment Priorities for the Mid-Market: The Merchant View, August 2010